Increase merch sales up to 30% with faster lines and mobile ordering

Free mobile merch ordering

Mobile merch ordering for artists & merch teams

Fans scan a QR code or tap a link to shop on their phone. Your team fulfills orders the way it already does, just without the line.

$8M+ in merch sales processed

Loading merch into the Skip The Line app

Trusted by major artists & venues

  • Dude Perfect
  • Linkin Park
  • Zach Bryan
  • Forrest Frank
  • Alan Jackson
  • Lauren Daigle
  • BOK Center
  • Paycom Center
  • Fontainebleau

Built for artists & merch teams

Sell more without changing how you run the booth

No new hardware, no extra staff, no software bill. The workflow stays yours.

  • 1

    Fans order

    Fans scan a QR code or tap a link to shop merch instantly.

  • 2

    Merch team fulfills

    Orders appear immediately so your team can pull items and mark them ready.

  • 3

    Fans pick up

    Fans get pickup instructions automatically for a fast turnover.

For fans

Three steps to order merch

No app download, no line, no missing the set they paid for.

  1. Scan QR code

    On signage, the video screens, a handbill, or the ticket email. No app to download.

  2. Order from seat

    They shop live inventory for that night and pay on their phone, without leaving the show.

  3. Text when ready

    A message tells them when it is bagged. They collect it, with no second queue.

For teams

Your team works one screen

No new hardware, no extra staff, and nobody learning a till. Orders arrive, get staged, and go out.

  1. Orders Appear in Real Time Every order lands in the fulfillment view instantly.
  2. Pick, Stage & Mark Ready Your team pulls items and marks the order ready.
  3. Customer Is Notified Automatically Pickup details go out without anyone sending them.
The Skip The Line fulfillment dashboard, showing incoming orders

Your storefront

A branded artist storefront

A mobile merch page that matches your brand and stays organized by venue, date, and tour stop, with inventory that carries forward across the run.

  • Event-specific storefronts
  • Tour-wide inventory
  • Buyer data captured on every order
The Skip The Line artist storefront

Setting up

Send what you already have

No forms to fill in one show or one shirt at a time. Send the tour list and the merch sheet in whatever shape they are already in.

  • A tour list being read into Skip The Line

    Load the tour from a link

    Paste a link and it reads the dates off the page. A screenshot, a spreadsheet or pasted text work the same way. It works out each venue’s timezone from the city, and skips dates already on your calendar.

  • A merch sheet being read into Skip The Line

    Load the merch from the sheet

    Send the merch sheet as it already exists, a PDF from the manufacturer or a photo taken on your phone. Sizes, prices and the extra cost on a 2X all come across, and every colour becomes its own product.

Nothing is created until you say so. You get a list of what it found, with a tick box on every line. Change what is wrong, drop what you do not want, and apply the rest.

Getting started

A whole tour, set up in 30 minutes

Build a branded storefront, load your merch once, and let inventory and QR codes generate for every date on the run. Our team does it with you.

  • 1

    Publish a Storefront

    Add your branding and event details to publish an official storefront fans land on to shop merch.

  • 2

    Add Merch + Set Inventory

    Built-in inventory tracking and reporting keeps operations simple and efficient.

  • 3

    Share Your Link + QR Code

    Post it at the venue, on screens, signage, social, or pre-show messages.

  • 4

    Fulfill Orders

    Your team fulfills orders and marks them complete. Fans are notified automatically when pickup is ready.

Cost

Skip The Line is 100% free

A small service fee is added to the fan's purchase at checkout to cover processing and platform costs.

  • No extra processing fees
  • No monthly fees
  • No new hardware needed
Skip The Line's merch fulfillment dashboard on a tablet

$100,000+

in merch sold in a single night

950+

orders in a single night, easily handled

$2M

in 18 months

from high-traffic events where mobile ordering is actively promoted

Skip The Line

Frequently asked questions

Skip The Line is mobile merch ordering and fulfillment that lets fans buy from their phone and pick up fast, while your team stays organized with real-time inventory and order management.

Artists and merch teams, tours, venues and events, and merch companies that want to reduce merch lines, prevent overselling, and sell more per show.

Yes. The platform costs your team nothing. A small service fee is added to the fan’s purchase at checkout, which covers payment processing and the platform itself.

No. Fans scan a QR code or tap a link and shop in their phone browser. Nothing to download.

Yes. You can share the storefront link ahead of time so fans browse and buy early, then pick up onsite.

Handle customer service the same way you do now. Your team controls fulfillment status and resolves issues based on your own policies.

Your team uses the fulfillment app to see orders instantly, pull items, mark orders ready or complete, and keep pickup moving.

Fans place an order, your team prepares it, and the system sends pickup details and notifications so the handoff stays clean and fast.

Inventory updates as items sell, so out-of-stock sizes and items stop being available. No guessing, no overselling.

No. Skip The Line runs alongside whatever you already use, including building vendor systems, and nothing has to be swapped out or turned off. It is an additional channel that takes pressure off the line and captures sales you are losing to it.

You keep your merch revenue from every sale, and you keep the buyer data captured through orders for follow-ups and future drops.

A quick demo and onboarding, your merch catalog (products, variants, pricing, photos), starting inventory, and a plan for where the QR code and link will appear.

Yes. Stock is counted per stand and per size, so each one has its own numbers and its own low-stock alerts, and you still see the building total. An order pulls from whichever stand has the size. Counts are locked while an order is taken, so two stands cannot both sell the last one.

No. Send the tour list as a link, a screenshot, a spreadsheet or pasted text, and the merch sheet as a PDF or a photo. Both get read for you. You then see a list of everything found, with a tick box on every line, and nothing is created until you apply it.

About 30 minutes for an entire tour. You set up the storefront, load your merch once, confirm inventory, and the QR codes and links generate for every date. Then run a test order and you are done.

No subscriptions

See how it works for your merch setup

In a quick walkthrough we'll map Skip The Line to your show flow: artist profile, merch catalog, QR code ordering, real-time inventory, and pickup fulfillment.