About us
Mobile merch ordering for live events
Skip The Line was designed for high-volume nights: advance selling, mobile ordering, and streamlined pickup workflows powered by real-time inventory.
Lines cost artists sales, venues time, and fans the show
Merch fulfillment on show night is chaos: lines stack up, inventory gets messy, and fans miss the moments they paid to see. We built Skip The Line to remove the bottleneck, so fans buy from their phones and your team fulfills from one simple event dashboard.
In-seat mobile merch ordering
Practical, not just clever
Skip The Line is completely free to use for artists, promoters, and merch companies. You keep the customer data on every order, and reporting separates pre-show from onsite sales so everyone can see exactly where the night came from.
- Free for artists, promoters & merch companies
- You keep the buyer data
- Pre-show and onsite sales reported separately
Built for moments that break the system
-
Tour-wide tracking
Skip The Line runs seamlessly across an entire tour, with event-specific storefronts and real-time inventory that carries forward from city to city, plus reporting to match.
How it works -
No guesswork
Real-time inventory means fans only see what is actually available. When sizes sell out they disappear automatically, keeping orders accurate and fulfillment simple.
For venues -
Own your data
Capture buyer info with every order so you can follow up after the show, promote future dates, and drive repeat sales without relying on a third party.
For artists
Who built it
Founders
Skip The Line came out of running merch nights and getting tired of watching sales walk out of the building.
-
Mike Zustiak
Co-founder & CEO
Runs client relationships, logistics training, and tour implementation.
mike@skiptheline.store -
Luke Ramey
Co-founder
Runs the technology: client hardware, the development team, and the numbers behind the platform.
luke@skiptheline.store
$30–50K
in pre-show sales
on high-capacity tours, before doors even open
950+
orders in a single night, easily handled
$2M
in 18 months
from high-traffic events where mobile ordering is actively promoted
50+
venues nationwide
Used by teams behind major artists & events
- Dude Perfect
- Linkin Park
- Zach Bryan
- Forrest Frank
- Alan Jackson
- Lauren Daigle
- BOK Center
- Paycom Center
- Fontainebleau
See how it works
See what happens when you skip the line
In a quick walkthrough we'll map Skip The Line to your show flow: artist profile, merch catalog, QR code ordering, real-time inventory, and pickup fulfillment.